When the need for mobile product launches arises, most companies rush to expand their customer reach by investing in interactive coolers and other portable systems. But why is it important that you consider them when launching your brand or product into new markets? Most companies make a big mistake by simply choosing a distribution partner that can supply their products and services worldwide. While partnering with an experienced distribution service provider can be a great idea, it’s also imperative that you consider some of the additional benefits of using interactive coolers. These are some of the benefits that customers worldwide use when shopping for their supplies on the Internet.
One of the biggest reasons consumers purchase interactive coolers and other portable devices such as digital signage during the summer months is because they are made to keep beverages cold. Consumers love being able to keep their drinks at a constant temperature, especially on hot days. Although distributors may have access to cold beverages through satellite television and through early 2021 it’s likely that all Distributors will have access to digital signage screens to provide consumers with up to date information about the latest offerings from your company.
Another benefit of distributing your interactive coolers and other beverage coolers on the Internet and through digital signage is that your company will be exposing your brand to a new customer base. The Asian-pacific region is home to more people than any other part of the world and it’s one of the fastest growing regions for eCommerce stores. By using the power of interactive coolers and other portable devices you’ll be able to connect with this fast-growing sector of the market and help to grow your business opportunity. Your brand will be reaching a whole new audience and new potential customers every single day. In early 2021 you can expect this technology to expand your market share.
The portable device you distribute is a great way to extend past your original purchase of the cooler and allows your recipients to enjoy your brand while you do the hard work of driving sales. This is especially important if your product has an interactive or persuasive design. If your interactive cooler had a display design that enticed them to pick up and carry it around, your recipient may be encouraged to make a second purchase based on the design of your promotional item. This is a great way to take advantage of consumers who are looking for something different to hold or carry around.
The mobile device you distribute to your customers could have some sort of interactive component built in so that your clients can communicate with you or share your content via their mobile phone. Many companies are experimenting with social media sharing applications that allow consumers to post photos from their travels via Facebook, Twitter and other social media websites. You can create your own photo book or set up a few screens on a social media site like Facebook to invite your customers to see story after story from the perspective of a happy customer. You can create short video clips with music from your favorite band and record the content to share via YouTube. You can even upload your own short interactive video to share via Twitter.
Your company can also use interactive coolers to extend past the original purchase date. This is a great way to build sales along with a holiday. Your customers will still be excited about your gift even if they bought it after the holiday but now they have a useful product to use in the meantime. This helps you to maintain your brand throughout the year rather than waiting until the end of the season to release another gift.
Many businesses are discovering the power of using these types of products for promotions. By simply purchasing one or two of these coolers, you can extend past the original purchase date of your promotional item and reach new customers as well. This is a great way to build relationship with your client base and to create new business as well. If you have a company picnic that you want to promote, consider using one of these interactive coolers to show your guests where the picnic is being held and why it is being held at this particular time. This can help to build brand recognition in your community and expand your business to a wider area.
Mobile advertising is another huge trend that is sweeping across many industries including print, television and outdoor signage. However, coolers are not something you see very often used in signage. This is because coolers are portable and because they are interactive, they make for an excellent interactive marketing tool for advertisers. Mobile advertising allows your company to reach out to potential customers without having to worry about them finding you in the local area. With your mobile advertising, you can take your message to hundreds of new potential customers via their phones, tablets and other mobile devices anytime of the day and any day of the year.